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The Ask

Crush was looking to activate a virtual experience for a faster, more effective way to reach and engage consumers, provide insightful analytics about consumers and build communities for future activations.

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Our Solution

Create a two day Crush virtual experience with games, predictive polling questions and a live run of show with community chat.

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Result

The Virtual Experience exponentially reached more consumers than Crush's standard POS campaign and sweepstakes.

We distributed one thousand coupons to try a new flavor of soda in hours.

Over twenty seven thousand games were played and the average user engaged Crush branded games for over thirty minutes.

We provided insightful analytics on current new products with polling questions.